Blog Statistics and Improving the
Blog
Blogger has numerous analytics for
tracking a blog’s performance which can then be used to increase page rankings
and page views. The first option I would
pay close attention to would be looking at the views by particular post. As more posts appear, trends will show the
topics which most people find interesting.
That will give me a good idea about the topics I should write more posts
regarding or related to. It is common
sense, but if you post what people want to read you should get more page views
and increase the page ranking. Next, I
would view the Traffic Sources information to see if any particular site or
other blog is responsible for traffic to my blog. This may give me an opportunity to do a
reciprocal linking between our blogs or the source site and my blog once again
increasing page views and page ranking.
The third main statistic to monitor would be the Audience statistic
which would help me to figure out who, in a large sense, is looking at my
blog. This would give me opportunities
to link with sites which focus on the appropriate demographics and write blogs
which would appeal more to that demographic (Google, Inc., 2013) . All of these are very common techniques used increase
page views, page traffic, and page ranking (Miller, 2011) .
Blogger is integrated with Google AdSense
which will place relevant advertising on a blog based on audience, subject, and
audience. So, the larger a blog’s
audience is and more relevant the subject matter the more money you can
earn. This means that effectively using
the provided analytics and improving a blog’s content can allow the blogger to
earn more money. In addition, using Google
AdSense with Blogger will automatically keep track of money earned by the
advertising being placed on the blog.
Blogger has the analytic tools and advertising connections available to
increase earnings by creating and maintaining a high-quality blog (Google, Inc.,
2013) .
References
Google, Inc. (2013). My blogs. Retrieved from
Blogger:
https://www.blogger.com/blogger.g?blogID=5711189000141502292#overviewstats
Miller, M. (2011). The Ultimate Web Marketing
Guide. Indianaplis: Pearson Education, Inc.